Technology       : iPhone SDK, X Code, Objective C, NSXML Parser, UIKit

Category           : Retail Store Chain

Description      : Marketing & Advertising Products and Events

Solution

Location Based Service with Stores and Events Located near a particular ZIP Code or searched using GPS
Mobile Commerce – Allowing users to purchase perfumes using mobile web.
Video Streaming – user can watch videos of feature length up to 5 min.
XML & Server Integration – Latest Perfumes, Top 10 perfumes in the market can  viewed
Dynamic Banner Advertising – Image shown on the start screen is fetched from the server in real time.

Challenge  Complex UI with images of Large sizes to be loaded in memory. Efficient memory management techniques used , ensuring loading and uploading of view  & images as required along with caching of data wherever required.